8. February 2023

• Crypto and blockchain founders should understand that PR is a marathon and not a race.
• They should come to the table prepared to work hand in hand with their publicist to produce the best results.
• PR and marketing are two distinct activities, and each should be approached differently.

Crypto and blockchain founders have a unique opportunity to build a strong reputation in an ever-changing industry. But in order to do so, it is important to understand the nuances of public relations and how it differs from traditional marketing.

Public relations (PR) is a form of communication with the media and other external stakeholders that helps to build a strong reputation and create a positive image of a company. PR is a long-term strategy and is not a short-term fix to a problem. It involves a lot of research and planning and must be done with a clear goal in mind. It is important to remember that PR is not the same as marketing, and each should be approached differently.

When working with a PR firm, it is essential to understand the value of effective public relations and how it can be used to shape a company’s image in the press. PR firms are experienced in media relations and can help to craft the right message and target the right outlets. A good PR strategy will help to create a strong presence in the media and create a positive reputation for the company.

It is also important to remember that PR is a marathon, not a race. It takes time for a company to build a strong reputation and create a positive image. That is why it is important to work closely with a PR firm and have a clear plan for what the company wants to achieve.

Finally, it is important to remember that PR and marketing are two distinct activities. PR is about building relationships with the media and other external stakeholders, while marketing is about reaching potential customers through advertisements and other promotions. Crypto and blockchain founders should understand the importance of both PR and marketing and how they can be used in tandem to create a strong reputation and achieve their goals.